Digital Marketing
Topics for this course
72h
Core Concepts of Digital Marketing
o Concepts of marketing
o Concepts of Digital Marketing
o Understanding Marketing Process
o Understanding Digital Marketing Process
o What's the difference between digital marketing and traditional marketing, and why does it matter?
o Tools of Digital Marketing
o How We Use Both Digital & Traditional Marketing
Website Planning Process
o Core Concepts of Website
o Understanding domain names & domain extensions
o Different types of websites
o Planning & Conceptualizing a Website
o Booking a domain name & web hosting
o Adding domain name to web Server
o Adding webpages & content
o Building website using CMS
o Planning for engagement options
o Landing Pages & Optimization
Social Media Marketing
o Core Concepts of Social Media
o How social media marketing is different than others
o What & Why is Social Media Marketing
o Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter)
o Buyer’s Journey Alignment with Platforms Behavior
o Community Building Techniques
o Content over Social Media & Hashtag Implementation
o Audience Insight Analysis
o Social Media Marketing Automation
o Implement A/B Testing for Social Media
Search Engine Optimization
o Core Concepts of SEO
o What are search engines?
o What is SERP?
o What is Search Engines Algorithms?
o Major functions of a search engine
o What is keywords?
o SEO Ranking Factors
o Top tools for SEO
o Requirements of ON-Page & OFF-Page Optimization
o Black Hat SEO vs White Hat SEO
o Understanding Google Search Console
o Understanding Google analytics
o KPIs of Technical SEO
Paid Advertisement
o Core Concepts of Paid Ads
o What is Facebook Ads?
o Using Ad Manager for Facebook Ads
o Rules for running Facebook ads through ad manager
o What is Google Ads and Smart Campaign?
o Use of different types of keywords in Google Ads
o Rules for running search and YouTube ads
o Ads Campaign Creation & A/B Testing
Video Marketing
o Core Concepts of YouTube Marketing
o Channel Management & Content Planning
o Video Best Practices
o Upload your First Video
o YouTube Video SEO
o YouTube Analytics and Reporting
Video Marketing
o Core Concepts of YouTube Marketing
o Channel Management & Content Planning
o Video Best Practices
o Upload your First Video
o YouTube Video SEO
o YouTube Analytics and Reporting
Email Marketing
o Core Concepts of Email Marketing
o Key Concepts of Email Marketing
o Mail chimp Signatures - Removing & Editing
o Delivery Factors and Placement Challenges
o Creating & Designing a Template
o Challenges faced in sending bulk emails
o Types of email marketing- Opt-in & bulk emailing
o Key Campaign Measurement
o Email Marketing Automation
o Improving ROI with A/B testing
Mobile Marketing
o Core Concepts of Mobile Marketing
o Opportunities with Mobile Marketing
o Benefits of SMS
o SMS Campaign, Types of Campaign & SMS Gateway
o Benefits of Mobile Content Leveraging
o Campaign Creation A/B Testing
Mobile Marketing
o Core Concepts of Mobile Marketing
o Opportunities with Mobile Marketing
o Benefits of SMS
o SMS Campaign, Types of Campaign & SMS Gateway
o Benefits of Mobile Content Leveraging
o Campaign Creation A/B Testing
Mobile Marketing
o Core Concepts of Mobile Marketing
o Opportunities with Mobile Marketing
o Benefits of SMS
o SMS Campaign, Types of Campaign & SMS Gateway
o Benefits of Mobile Content Leveraging
o Campaign Creation A/B Testing
Mobile Marketing
o Core Concepts of Mobile Marketing
o Opportunities with Mobile Marketing
o Benefits of SMS
o SMS Campaign, Types of Campaign & SMS Gateway
o Benefits of Mobile Content Leveraging
o Campaign Creation A/B Testing
Mobile Marketing
o Core Concepts of Mobile Marketing
o Opportunities with Mobile Marketing
o Benefits of SMS
o SMS Campaign, Types of Campaign & SMS Gateway
o Benefits of Mobile Content Leveraging
o Campaign Creation A/B Testing
Content Marketing
o Core Concepts of content marketing
o Objective of content marketing
o Content marketing 7 step strategy building process
o Optimizing content for search engines
o Developing Goals, Customer Personas, Topics
Affiliate Marketing
o Core Concepts of affiliate marketing
o 3 A’s of affiliate marketing
o How to be a super affiliate?
o Different ways to do affiliate marketing
o Getting your started as an affiliate
App Store Optimization
Career Opportunities
About the instructor
৳ 5,000.00